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HERC Health Economics Seminar

Can Educational Outreach Improve Experts’ Decision Making? Evidence from a National Opioid Academic Detailing Program

NOTE: Due to technical difficulties, the video, audio, and transcript files for this presentation are not available.

by Jonathan Xia Zhang, PhD
Seminar date: 4/12/2023

Description: This presentation evaluates the impact of academic detailing (“educational outreach”) to primary care providers on opioid-related outcomes. Over 3,300 primary care teams were detailed between 2015-2019, and as a result almost 3 million VHA users had their PCP detailed. Using a generalized difference-in-differences method, I find that detailed PCPs drastically improved opioid-related practice and their patients went on to experience fewer serious adverse events.

Intended Audience: Clinicians, policymakers, and program evaluation researchers interested in learning about the impacts of clinician outreach on opioid-related outcomes

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