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Using social marketing theory to segment the market and customize implementation strategies to promote provision of pharmacotherapy for alcohol use disorders in primary care

Williams EC. Using social marketing theory to segment the market and customize implementation strategies to promote provision of pharmacotherapy for alcohol use disorders in primary care. Poster session presented at: National Institutes of Health / AcademyHealth Conference on the Science of Dissemination and Implementation; 2015 Dec 15; Bethesda, MD.

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